Great Lengths was born in London, England, one of the world’s greatest fashion centres. David Gold, founder of Great Lengths, had become fascinated with the process of hair extensions and as an inventor, set a goal to develop a hair extension system that would revolutionize the industry. In 1991, when he had developed and patented the Great Lengths principle, he had simultaneously invented a new approach for adding thickness and volume to thin, fine hair in a very simple way. For the first time David Gold could offer hair extensions that could add thickness and length in one system. Great Lengths had become a sign of our times: men – and particularly women, had begun to recognize the need and preference for non-aggressive, technical solutions and natural products.
Great Lengths has been one step ahead from the start: no other system has developed a comparable non-compromising technique of attaching additional strands to the customer’s own hair. It goes without saying that only 100% natural human hair of the highest quality is used.